According to Publishing Perspectives, Amazon carries today 70,000 eBooks in Spanish, or more than double of what they had when they opened their Spanish-Language Kindle Store, back in 2012, with only 30,000 titles.
As time passes, the contribution that the Spanish versions are making to the total sales of eBooks is increasing considerably.
According to Publishers Weekly, the trilogy of “Fifty Shades of Grey” has sold more than 100,000 units in Spanish so far; At $ 9.99 per book, that would amount to 1 million dollars! Clearly, this is not a market to ignore.
Why is the market for eBooks in Spanish increasing?
There may be a couple of reasons for the current success of this market.
- The Spanish market seems to be following the English speaking segment, with a delay of 3 to 5 years. If this is true, then the Spanish market is enjoying the grow that its equivalent in English had some years ago.
- The Latino population in the US not only has increased the use of Cell Phones, Smart Phones and the Internet in general, but it is more likely today to go online using a mobile device than the white Internet users!
How big is the market for eBooks in Spanish in the US?
Publishers Weekly states that there are about 50 million people speaking Spanish today in the US, but for some reason, puts the market for Spanish book readers at only 12 million, a quarter of the total Spanish population. Nevertheless, it argues that those numbers still put the U.S. at the 10th most populous Spanish-speaking country in the world.
But, once you have your eBook in Spanish you are not selling only to the US; you are also selling to potential readers in all Latin America, including Mexico and Brazil, the two economic giants of the region.
If you already have one or several eBooks in the market, this year can be an exciting time to get into some new markets with your products. Is it time to ride the wave?